Next leap in recruitment by Jason Snell
When I meet with clients I invariably mention my “push/pull theory” in relation to Social Media Recruitment. At present, the vast majority of the recruiter market are pushing jobs out to candidates via newsletters, SMS, LinkedIn, Facebook, Twitter and job boards which were a major leap in our industry 8 years ago.
These are all great and play a significant role in the way we do business, but the next step is to utilize social media to facilitate two-way communication and establish a working relationship. By doing this, businesses are actually pulling candidates in with relevant information that is of use to that individual candidate.
No more ‘post and pray’ but rather engaging with your candidates is the only way to truly get the full benefit out of social media. Easier said than done I hear you say and you’re right. Using social media to advertise roles and recruit candidates is the easy part. The hard part is the regular engagement and on-line relationship building.
LinkedIn is the master of this by not only creating the platform, but for also creating a cosy space for Groups to form, express ideas and engage.
A recent survey by Jobvite found that 89% of the businesses surveyed planned to use social media to recruit staff this year. Social media recruitment is clearly catching on but how you use it is the key!
My favourite graphic at the moment is by Bullhorn Reach that shows just how recruiters are using social media. It’s an impressive diagram and includes big numbers, brace yourself!
Here at nexthire we are about to embark on the next phase of our social recruitment plan.
Our Blog – hirethinking, is set to become a treasure trove with insights and anecdotes from industry gurus and will be linked with our Facebook, Twitter and Linkedin use. This is the start of our conversations with candidates.
Whether you “Like Us”, “Follow Us” or “Connect With Us”, we will be investing more time in social recruitment to deliver you your nexthire.